SAS - Couple Up Interesting use of QR, Smart...

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Fuel for thoughts captures the best of digtal innovation in advertising and creative examples in interactive design, for designers to use as inspiration or visual studies

I'm Co-founder and CCO of Clubhouse Studios and also moonlight at Ogilvy London. The ramblings shared within these here walls are my personal opinion, and do not necessarily represent the views of my own company or any additional employer or publications I'm featured in (although they probably do!)

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SAS - Couple Up

Interesting use of QR, Smart phones and direct mail for a 2for1 campaign aimed at the most awesome target audience a brand can have; Affluent young couples that love to travel and both own shiny black iPhones. Suppose the vid wouldn’t have have ‘flowed’ as well if they’d used an HTC desire and a Blackberry Curve…

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Jan 10

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Jan
10