75 posts tagged iphone
75 posts tagged iphone
Foursquare and Nike+’s strange offspring. Beautifully designed though.
Huggies - Tweet Pee
Nice rip off of the arduino plant water hacks from a couple years back. This device attaches to the nappy and detects humidity changes. Once it notices the baby’s started flooding, it tweets the parents to let them know a change is in order. A handy iPhone app tallys the tweets and uses this to keep track of nappy stock. It alerts you when you’re getting low so you’re never caught short. Nice touch.
Our transmedia iOS game ‘Equilibrium’ released worldwide this week. It’s worth checking out as theres a few things in it that are world firsts for mobile gaming. The marketing side of it is also really unique and equally worthy of a case study in itself (in my opinion).
What’s the gist?
Charles Mullock; brilliant scientist, disturbed genius has gone rogue and is planning to bring an end to the world by forming an army capable of unleashing the destructive power of Antimatter. His former research colleague Isla Gideon is humanity’s only hope. She’s discovered his plans and launched a gallant attempt to stop him.
What’s interesting about the game?
Beautiful graphics and hauntingly detailed sound design
A globally-connected real time battle:
Players’ scores are aggregated into their team’s overall power, making you part of a unique global battle that plays out in real time
Unique Twitter campaign integration:
A mobile gaming first! Equilibrium’s live narrative unfolds on Twitter and is influenced by players activity. Thanks to a series of automated bots looking for key phrases and score data, players can even receive personalised feedback from their team leader in the real world!!
The game’s visuals, sound and content all change to reflect the player’s choice of team
ARG-style transmedia storytelling:
For those wanting to delve a little deeper, a rich backstory can be discovered across audio blogs, Instagram and more; dynamically woven into the fabric of the game itself
How did we market it?
Because the game is unique in that the characters can communicate with players within the game and also the real world, we used this as the basis for our PR campaign. We targeted well-known gaming and entertainment press with personalised plea sites from one of the game’s characters (the goody). The messages asked for their help whilst explaining the game’s backstory, and delivered press pack material in an engaging way that followed the game’s narrative. High-profile twitter celebrities were also targeted with requests for retweets in a similar fashion, with all comms driving through to the game’s itunes page.
NEO - Adidas window shopping
Pretty cool interactive display. As well as browsing products, with a PIN you can pair a smart phone, take control and add products to your virtual bag to share or purchase even when the shop is closed. Kind of like the interwebz…
So I was sent this and wasn’t sure if it was real or not.
It is. $189 for a pack of 10 smart socks. I think my favourite thing about it is they chose to develop it exclusively for a handset that’s not RFID-capable.
Wicked-clean interface and awesome typography.
If these guys pull their finger out with an API it could be an alternative non-authenticated way for multiple devices to share experiences at once, or connect within interactive settings. Unlike Sonic Notify (which is definitely better at this point), it’s not aimed at a brand:consumer relationship, it’s aimed at consumer:consumer.
If the tech can be integrated into custom experiences it’d be pretty useful, and offers some interesting creative outlets. Works with background noise also.
Coca-Cola - Hilltop Re-imagined
This Cannes-winning mobile campaign is truly epic.
GAP’s two flagship stores in Tokyo’s Harajuku and Ginza districts recently went head to head in a battle for their staff’s fashion sense. The judges in this case are the customers, with voting done using NFC bracelets connected to each person’s Facebook account..
Once customers receive their connected bracelet in-store, they’re invited to browse around and see what the staff are wearing. When an outfit catches their eye, the well-dressed member of staff is given a “high-five” by touching the bracelet to the smartphone they’re holding. Upon touch, a cheer erupts from the phone, the vote is counted, and the staff member’s image is sent straight to their Facebook timeline.
The rankings for the two stores are aggregated online, and by participating, customers get a denim bracelet (weird!) and are directed to a mobile site to get a 20% off coupon (better!).
It’s awesome that this is a live experience!
Take or upload a photo from your iOS device using the app. A machine (located in a studio in Stockholm, Sweden) receives the photo and projects it onto an CRT screen originally connected to a VHS camera. A 7D then takes a photo of the screen, and the InstaCRTized photo is sent back to your iPhone. This can then be shared on any network you wish! Lovely!
SG NextTrain - Interface prototype
Lovely piece of interaction design. Sweat the little stuff. It will make you great!
This is lovely in every way; the visuals, sound design, interactions, and the fact that it’s just a delightful piece of branded comms. No hard sell. No sell at all. Just something nice.
Great idea exploring the differences between asynchronous and synchronous communication through digital devices. ‘Feel Me’ not only works as an asynchronous texting application, it also tracks live touch between the two devices in realtime, which offers a different type of connection. Great idea.
The concept was submitted as part of a final project at CIID (Copenhagen Institute of Interaction Design, and Marco now works at IDEO, I hear.
Magnum Pleasure Hunt AR Game
Awesome extension of their uber-successful campaign around the streets of Amsterdam.