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86 posts tagged iphone

PeekInToo - iPhone App

Bit like Rando but with live video, PeekInToo is a global social network that lets users be nosy for a short amount of time. Using a map to navigate, users select a location nearby — or on the other side of the world, if they wish — and pick another user who is accepting requests. The recipient receives a notification that someone wants to ‘Peek’ and they can accept or decline, before holding up their camera to let the other user see what they’re seeing in real time.

Wibbitz - Video-News

This app works like Qwiki when it first came out. It’s actually a pretty relaxing way to digest the news by having it read to you in a dynamically-generated photo/video/infographic mash-up.

In terms of the visuals it scrapes content relating to words in the article (from stock images to maps, dates, times and quotes), and for the majority of the time, it doesn’t do a bad job at all!

Huggies - Tweet Pee

Nice rip off of the arduino plant water hacks from a couple years back. This device attaches to the nappy and detects humidity changes. Once it notices the baby’s started flooding, it tweets the parents to let them know a change is in order. A handy iPhone app tallys the tweets and uses this to keep track of nappy stock. It alerts you when you’re getting low so you’re never caught short. Nice touch.

Clubhouse Studios - Equilibrium

Our transmedia iOS game ‘Equilibrium’ released worldwide this week. It’s worth checking out as theres a few things in it that are world firsts for mobile gaming. The marketing side of it is also really unique and equally worthy of a case study in itself (in my opinion).


What’s the gist?

Charles Mullock; brilliant scientist, disturbed genius has gone rogue and is planning to bring an end to the world by forming an army capable of unleashing the destructive power of Antimatter. His former research colleague Isla Gideon is humanity’s only hope. She’s discovered his plans and launched a gallant attempt to stop him.

What’s interesting about the game?

Stunning execution:
Beautiful graphics and hauntingly detailed sound design

A globally-connected real time battle:
Players’ scores are aggregated into their team’s overall power, making you part of a unique global battle that plays out in real time

Unique Twitter campaign integration:
A mobile gaming first! Equilibrium’s live narrative unfolds on Twitter and is influenced by players activity. Thanks to a series of automated bots looking for key phrases and score data, players can even receive personalised feedback from their team leader in the real world!!

Team-specific content:
The game’s visuals, sound and content all change to reflect the player’s choice of team

ARG-style transmedia storytelling:
For those wanting to delve a little deeper, a rich backstory can be discovered across audio blogs, Instagram and more; dynamically woven into the fabric of the game itself

How did we market it?

Because the game is unique in that the characters can communicate with players within the game and also the real world, we used this as the basis for our PR campaign. We targeted well-known gaming and entertainment press with personalised plea sites from one of the game’s characters (the goody). The messages asked for their help whilst explaining the game’s backstory, and delivered press pack material in an engaging way that followed the game’s narrative. High-profile twitter celebrities were also targeted with requests for retweets in a similar fashion, with all comms driving through to the game’s itunes page.

Example Twitter Plea here
Example of the detail we went to for each character’s backstory here