Vasttraffik - Tram Sightseeing

GPS-enabled interactive tour-guides using the standard Gothenburg tram systems. Quite similar to this also.

Touche - Conductive Gesture Control

Really exciting stuff coming from Disney Research at the moment. Would love to have a play with this and see what we can get it to do!

HeinekenUSA - Keep it Legendary

This browser tool blocks all information relating to Champions league activity on match days, so those not able to watch live, or that live in different timezones, can watch without having the game spoilt. The block covers most touchpoints, from editorial sites to Twitter and Facebook posts. I’d love one of these for all football matches that allowed me to customize what was and wasn’t blocked!

Smart - Twitter Commercial

This is quite clever. It’s not as smooth as the video makes out, but at 140 characters a pop it’s a great creative use of a small space; like the car. Use the J key to go forwards, and the K key to go back.

Scrabble - Battle CAPTCHA

What an angle; so boring, so untapped, so perfect for scrabble. Nice conversion stats too.

Magnum - Pleasure Hunt 2

Great update, almost exactly 1 year on from the original.

Nokia - Around the world on 1 battery

Good attempt to make a Nokia interesting.

The Walking Dead 2 - Promo

I thought this was shit but the twist at the end is actually a really nice idea. It needs an overexcitable American audience to work properly though…

Mercedes - Key to Viano

Undergound billboards activated by car key signals. Clever shit.

Androp - World Words Lights

Charmingly unique music video from Japanese band Androp. All toys featured in the video were custom made by artists, and are available to buy as limited editions on ebay. The happy chappy featured on vocals is currently available to purchase here, and reacts to any music by changing its face and rocking back and forth as seen in the music video.

Visit their site to find out when other characters will go on sale. Great idea!

Tropicana - Brighter Mornings

According to the Evening standard yesterday this was an art installation. Turns out it was a stunt for Tropicana as part of their brighter mornings campaign. 

The Trafalgar Sun took six months to create and is 30,000 times bigger than a football. It has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light; the equivalent of 60,000 light bulbs, which makes it visible from space.

Siri vs Syria

Nice and simple use of technology to highlight the freedom of information problems currently in Syria.

Cai Guo-Qiang - Daytime Fireworks

This performance from Chinese artist Cai Guo-Qiang shows how Volatile black powder explosions can be controlled and shaped by computer.

Each set of explosions was calculated to paint a different picture. One series of explosions created black smoke clouds that looked like “drops of ink splattered across the sky.” In another, 8,300 shells embedded with computer microchips exploded in a pyramid shape over the desert.

Playstation - Great films fill rooms

Filmed in 1 take with no post production, this image-mapping vid exists to promote PS3’s immersive movie experience using Playstation move. By attaching PlayStation Move to the camera the technology can track projections to screens in real time, enhancing the effect of spatial deformation and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.

Other films made to promote immersive movies are here, and here.